DOUG LYNCH has nearly three decades of experience in the global clinical nutrition and wellness industry. Doug has held
executive positions in worldwide technical and consumer product sales, product development, business development and marketing
(digital and traditional). Doug has a diverse product background in dietary supplements, medical foods, functional foods,
cosmetics, animal nutrition, proprietary actives, natural colors, and natural flavors.
Doug founded MarketWell Nutrition, where he has offered strategic and operational analysis, sales, positioning, branding,
and marketing for nutritional and cosmetic products. He has done M&A strategic fit analysis for multinational companies in
the health and wellness space. In addition, Doug developed a platform for direct-to-consumer digital marketing, in order to
facilitate immediate and subscription-based product sales, while crafting omni-channel marketing strategies and positioning.
He has worked with Wake Forest Medical Center and University of South Florida’s Morsani School of Medicine, monetizing and
commercializing their IP, and working as their marketing mentor to the iCorps Program of the National Science Foundation.
Other clients of Doug include multinational biotechnology, food, supplement, medical food, pharmaceutical, and cosmetics companies.
Doug has also developed hundreds of products for General Nutrition, MLM companies, mass market brands, and animal nutrition. He has
served as a media trained company spokesperson, and is a frequent speaker for the natural products industry involving intellectual
property. He has partnered with companies such as Ginkgo Bioworks in Boston, to assist in strategy and consumer acceptance of
biosynthetic-derived foods in the marketplace.
Doug also developed the first dietary supplements for Sam’s Club and Walmart eCommerce, and the first dietary supplements for Estee
Lauder Companies. In addition, Doug licensed a molecule to Estee Lauder Companies to create a new skin care category, which has earned
over a billion dollars since launch. Doug has a Master of Science in Management degree from Troy University, and a Bachelor of Science
in Biology from Virginia Commonwealth University.
